Wafflely / Branding

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The Client

Wafflely is a brand of waffle restaurant that offers all of the dessert options that can be combined with waffles, including ice creams, fruits, and... This company specifically targeted young people with a sweet cravings.

The Objective

We wanted to incorporate a symbol for Waffle into the design. Additionally, we sought to create multiple distinct packages for distinct products. We set these products apart from one another with our customized color schemes. Each product's packaging has had its product names carefully crafted so that they complement the brand identity without distracting from it, while also making them easy to read.

The Solution

We wanted the Wafflely brand design to look fun, lovely, and cute, and we accomplished this by using the heart icon as the logo's eyes. We combined the crest with the logo to create a brand design that would resonate with the intended market. With the pastel colors we designed for the package, we also managed to create a spirited mood. Additionally, we made sure the product names were at least as prominent as the brand and brought them to the forefront whenever possible.

We hope you like it.